Lomography, despite what corporative marketing tries to instil, is nothing but taking pictures with Lomo cameras.

Lomo, rather than a message or format in itself is a philosophy of photographing, a certain attitude towards the wished picture. Lomo is taking your camera always with you and documenting your own reality. Lomo means imperfection and unpredictability, means forgetting about technique to recall the joy of the photographic action in itself.

Lomo makes possible what’s almost impossible with other tools: playing with the camera, lose all respect or fear for the technique or the consequences of experimenting with this or that. Lomography means to stop worrying and start enjoying and risking, means limiting oneself to be freer.